(origineel Engelstalig persbericht)
The Mall of Switzerland is one of a kind in Switzerland, combining an attractive range of shops and pure recreational pleasure in one place. The innovative shopping centre stands for fashion, leisure & sports, events, design, trends and first-class service. 150 shops and trendy food establishments complement the exceptional leisure and sports facilities.
Visitors will be able to completely reinterpret the term “shopping centre” for themselves on a total of 65,000 sqm – whether they are shopping enthusiasts, event visitors, families, adrenaline junkies or exclusive design lovers. The Mall of Switzerland is a fantastic and inspiring destination in the heart of Switzerland. It will open on 8 November 2017. www.mallofswitzerland.ch
Exceptional shopping and a diverse range of food offerings
Successful international brands and Swiss quality brands provide a varied and attractive shopping experience in the Mall of Switzerland. International brands are also supported by talented young designers. The innovatively designed shopping centre is an ideal platform to present the latest trends to the public. The Mall of Switzerland will also host regular fashion shows, exhibitions and imaginative pop-up stores used to temporarily test fresh concepts. A unique feature in the Swiss shopping centre landscape is the protruding and recessed facades individually designed by the tenants, creating a relaxed, leisurely feel. The culinary offering is also second to none: operators have successfully convinced leading and innovative catering companies to rent here. They will ensure there is an extremely attractive and diverse mix of food and drinks in the Mall of Switzerland. Trendy names in food and drink such as Joe & The Juice, WonderWaffel and SUC+ are just as much in evidence as the popular chains McDonald’s, Nooch and Desperados or small, sophisticated gourmet offerings from the region
Leisure, sport and unique events
The Mall of Switzerland offers unique leisure and sports facilities: the main attractions include a spectacular multiplex cinema with the latest IMAX technology and the largest IMAX cinema screen in Switzerland, as well as a modern fitness centre. The
highlight is the first ever indoor surfing arena in Switzerland with a ‘standing wave’ by Jochen Schweizer. This unique surfing facility for beginners and professionals is the centrepiece of the attractive Jochen Schweizer Leisure and Event Arena, which covers over 1,200 sqm in the shopping centre. The standing wave, which is up to 140 cm high, provides an authentic surfing experience for children (from the age of 8), beginners or professionals with tropical water temperatures of 24 to 26°C. The size and pressure of the wave can be adjusted and adapted to surfers’ technical level. The directly adjacent event and catering area offers companies a first-class setting for lively events and presentations.
The Ebisquare adventure area – the heart of the shopping centre
A place for a chat, an events venue, a play area and a gastronomical marketplace – the Mall of Switzerland will be all of these things. The multi-faceted and sensual world of adventures that is the Mall of Switzerland is impressive and colourful in the central Ebisquare area. Visitors will be able to enjoy a variety of exciting events, festivals and attractions all year round along with a diverse culinary offering. The Ebisquare area is the heart of the Mall of Switzerland. It becomes a kind of “third place,” i.e. somewhere where you can enjoy spending free time with your family and friends. Have an exquisite espresso and watch the hustle and bustle in the square, the kids play about in the water fountains or an inspiring fashion show from the grandstand. You can also sample new food offers and more besides. There’s something exciting on every day at Ebisquare!
Families? The Mall of Switzerland is game!
In the heart of the Mall of Switzerland, families can expect a fantastic children’s world of adventures with Swiss themes. Here in the country’s largest children’s play area located in a shopping centre, kids can let off steam, play and learn on approximately 1,500 sqm – and on with the option of supervision. The children’s play area is set has been designed with specialists “TheLeisureWay” and underlines the Mall of Switzerland’s as a lively meeting place for the whole family.
Fascinating architecture and a holistic design concept
The Mall of Switzerland will captivate visitors not just with its innovative concept but also thanks to its first-rate, friendly and open architecture and careful design by Burckhardt+Partner AG (architecture) and Schwitzke & Partner GmbH (design). Like the Munich Allianz Arena, the facade of the shopping centre’s upper floors draws glances with its translucent ETFE film. The light foil dematerialises the large volume and reflects the diverse surrounding conditions. Depending on the day and light situation, the facade is also illuminated, giving the building a lively and distinctive appearance. The kaleidoscope is an overarching design theme in the Mall of Switzerland and is also evident in the interior architecture. Mirror axes traverse the floors of the square and the shopping centre, and form the starting points for the architectural emphasis of entrances and mall centres. A holistic design concept with high rooms, lots of light and impressive, Swiss-themed sculptures creates a unique feeling of space. Throughout the shopping centre there are numerous seating areas which invite visitors to relax and chat.
First-rate customer service
Service is the top priority at the Mall of Switzerland, so that visitors can enjoy the shopping, leisure and food attractions during their visit. Some examples of the exceptional service include the service point with wardrobes, lounge areas, the in-house delivery service as well as the free WLAN network throughout the shopping centre area.
Thanks to its excellent public transport facilities and a modern multi-storey car park with direct access to all floors of the shopping centre, the Mall of Switzerland is particularly attractive for visitors arriving by public or private transport.